Monday, July 15, 2013

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7-Eleven’s Free Slurpee Day Goes Bigger Than Ever

This annual promotion apparently really works for 7-Eleven. Slurpee sales, as well as sales of other 7-Eleven items, spike July 11 each year, Time.com reports. The free slurpee draws customers into the store on a grand scale, and people tend to buy small snacks to go with their free drinks. And, in many cases, the small taste of Slurpee has them coming back for a larger size.
In Vancouver, the rush for Slurpees turned violent after a customer dumped one of the high fructose-beverages over an employee's head, leading to a scuffle.
It happened at 2:30 p.m. at the 7-Eleven at Northeast 112th Avenue and 51st Circle.
Free Slurpee Day: Now with Bigger Slurpees!
In the past, the chain has given out free Slurpees in 7.11-ounce cups. However, 7-Eleven will now be going with regular small size cups, which contain a full 12 ounces of sweet, carbonated goodness.“Moms asked us for cups with lids,” Laura Gordon, vice president of marketing and brand innovation for 7-Eleven, told USA Today of the change. “That means less mess in the car.”
 A new study claims pessimists live longer. That was the latest from The Society of Surprising Studies. I believe next it plans to announce that people who weigh over 500 pounds are healthier and that dumb people score higher on IQ tests.
Operation Chill was developed by 7-Eleven to encourage kids’ good behavior during the hot summer months when communities may experience increases in loitering, shoplifting and graffiti. Law enforcement agencies’ also use the coupons to support other community relations projects

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